Why Alchemic Design?

Based in Melbourne, Australia, Mike Cutter brings a range of expert skills to meet your web site, logo/branding, or printed design requirements, including assistance with domain names and web hosting.

Alchemic Design was founded in 2017 to professionalise and expand what could be offered, but Michael began building websites professionally in 1995. He has more than 30 years experience in web design, graphic design, IT management and branding contexts. 

Why coordinate web design AND print design?

The first experience for your visitors, customers, clients, or donors is usually your website: it needs to be easy for a visitor to achieve the goals you have for them, and find out more about you.

Your logo, colours, font/lettering choices...i.e. your brand identity...should tell visitors who you are and what you do visually, quickly and with impact. But in a digital age, the impact of printed materials remains significant (such as brochures, business cards, posters, flyers, banners, even bumper stickers)!

However it’s vital that your online and print messages are consistent in branding, style and quality, and that they work to support your goals, otherwise they may confuse or even mislead your audience.

Is a good-looking website enough?

Creating a website that meets your goals for your visitors is part of a larger picture, as a functional website is rather like a duck swimming. It looks smooth above the water, but underneath there is a lot happening.

Hidden tasks can include content updates; regular backups; software updates; security management such as blocking hack attempts; setting up Cloudflare protection; Google Analytics and Search Console tracking and reporting for SEO; mailing lists; managing forms and submissions; social media / share images; email addresses and aliases; spam prevention and of course content management...the list goes on.

You need someone who knows what they are doing and what is needed.

Why is a good domain choice vitally important?

Your email address or website name can be the first indicator of the nature and quality of what you offer. A great domain choice tells your story from the start, but the domain space is complicated and crowded. Mike can help you select and register great domain names that tell your story, that express your identity, are accessible to users and protect your IP / branding.

Integration and coordination is essential

Well-chosen domain names, Australian-based web hosting, website management plans including SEO, and print management services will help your work flow and your projects succeed, working for you from your first idea to the launch and then ongoing content updates, search engine optimisation, promotion and of course security.

Alchemic Design can support you to do what you do best by taking on the load of managing your online, graphic and print projects for you. Mike employs a suite of industry-standard tools (such as Wordpress, Oxygen Builder, Adobe Indesign, Illustrator, Photoshop, Davinci Resolve, Campaign Monitor) to create unique, appealing, and cost-effective websites, graphic designs and printed materials.

Your mobile-responsive web design or goal-oriented print design project will be completed to a high standard at a reasonable cost.

If you are looking for a flexible, local, affordable expert who can help you turn lead into gold, you’ve come to the right place.

Contact Mike to discuss your project via a in-person or online conversation.