The old logo based on a house icon also used a colour which felt dated and overused. Servants also wanted a new colour palette that suggested stability and professionalism, and a logo that told more of their unique story.
Because the new name expressed clearly who they were and what they did, it gave us freedom to explore and incorporate some following core value and distinctive characteristics of Servants into the new design.
- Community & inclusion
- Shared meals
- Christian faith-driven values, while being open to all
We included these through the representation of a shared table, with one chair being drawn towards the table, forming a subtle cross shape through use of negative space.